Portavadie

Merging luxury with adventure in the heart of Argyll
brand workshop + competitor analysis + brochures + advertising + website + photography
Raise in booking after rebrand and campaigns to
80% capacity

Portavadie has been developing their marina and retreat over the last 5 years (on the stunning shores of Loch Fyne) to create something truly exceptional. The project was initially created to cater for the sailing community, but fast developed into a fantastic range of accommodation, from luxury apartments, cosy cottages & studio apartments to an eco-retreat on the shore. This is supported with eating facilities, marina, a small shop & spa treatments.

The Challenge PV

Portavadie’s brand communications were getting outdated and the brand had out-grown the old messaging. Their previous website was poor with little to no imagery and didn’t represent the true quality of what Portavadie offers.

Solution

We encouraged the client to go back to basics to uncover the essence of what was special at Portavadie. The result is, better tailored marketing, underpinned by a well thought out strategic approach, and brand image - which now fits Portavadie perfectly. Our work covered brand identity, website design and marketing.

Result

Through a deep understanding of Portavadie we created beautiful collateral and engaging marketing - helping them boost their booking capacity ateach stage.

We have seen an increase in enquiries, bookings, time spent on the website and a significant decrease on our bounce rate. The new collateral has had a huge impact on the team.

Bridgeen Mullen, Head of Sales & Marketing - Portavadie

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