Kitchens International

Branding and digital communications for Scotland's premier kitchen supplier
brand workshop + competitor analysis + customer focus + website + advertising + brochures
Turnover increased by 25% in first 2 months upon engagement, resulting in an uplift of
£3m in sales

Ignite have been working as partners with Kitchens International for over 10 years; helping them position themselves as Scotland’s finest kitchen supplier.

In 2017, we launched an elegant new website to faithfully communicate the quality of Kitchens International's products and highlight the attention to detail of their service.

The Challenge

Amalgamating four existing companies into one coherent new one was always going to be a complex problem.

By undertaking a brand workshop, the directors had the opportunity to get together and agree their new brand values, messages and targets. Allowing KI to re-position itself against its competitors.


Our initial work was to create a coherent brand presence, established throughout all communication. We continue to improve KI's market position through a launch of a new website in 2017.


Alongside the increased turnover of an extra £3 million, Kitchens International now have a more sophisticated, congruent brand with a much better focus.

Our turnover for the first two months of this year has increased by more than 25%. A number of factors have been responsible for this but prime amongst them has been the fact that Ignite has helped us become more brand-aware and enabled us to target our market better. They’ve played a big part in our company’s development.

Paul O’Brien, Director - Kitchens International

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