EXO Travel

New identity & digital presence for Asian travel pioneer
brand workshop + competitor analysis + positioning + brand ID + website + guidelines + advertising + presentation templates + stationery + display stands
Web traffic after rebranding up by

As a trailblazer of far Eastern tourism, Exotissomo had a strong reputation in the business to business marketplace. To target consumers directly, a repositioning of the business was required. A bold new identity was carried across all promotional material and a new responsive website.

The Challenge

Asia has been capturing the imagination of visitors for centuries. For the past 20+ years, Exotissimo had been helping their clients discover exactly why. With local teams in every major Asian destination, they seek out, refine and deliver a diverse range of immersive travel experiences for a global audience. EXO now has more than 700 people in Vietnam, Myanmar, Laos, Cambodia, Indonesia, Thailand, Japan and China. The issue they experienced was that the brand identity did not reflect this - the brand image had become dated. The name was no longer strong enough and had overtones of the exotic in the wrong way.


The market had become far more competitive and EXO needed the brand to better reflect their core values and ethos that had seen them grow rapidly over the last decade. The way the brand had to be projected needed to change to be more dynamic, more innovative and much more emotive.


EXO now have an up-to-date brand image which reflects this pioneering company. We are now starting to work on building in the emotion and rich experiential proposition into the whole brand.

What we now have is a very flexible new brand identity that everyone here feels very positive about.

Mark McCardie, Group Marketing Manager - EXO Travel

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